Storyboard: What shoppers were buying this Diwali?

We are being told that ad spends were up this Diwali compared to last year and retailers especially those of consumer durables are reporting higher than expected sales. Well we decided to check in with Diwali shoppers across 5 cities to get a sense of the consumer pulse.

Other stories lined up in the show Storyboard: The leadership change at Mindshare: Mindshare has announced that R Gowthaman who's been heading the business in South Asia for the last three years will move on to Singapore as Chief Client Officer for Asia Pacific. This is a new position that's been created as Mindshare looks for a role beyond traditional media buying and planning. Meanwhile in India the Mindshare business will be led by Ravi Rao  who used to handle the Mammoth Hindustan Unilever business. Aamir Khan will star on TV: Star TV has pulled off a coup. The network has convinced Hindi film actor Aamir Khan to make his television debut. Pavni Mittal reports that the show that will be launched next year and will most likely be a reality show with a social twist.   Star TV and Aamir Khan keeping the details vague for the moment. You can bet that mega production will be one of the biggest TV properties next year with advertisers jostling to sponsor it. For more please watch the accompanying videos.