As the New Year begins, Storyboard catches up with the latest in advertising.
Did the innovative prequel to Surf Excel's latest campaign get noticed? What expectations does the Global CEO of Ogilvy, Miles Young have from 2011? With IIM completing 50 years, what does the brand look to supply the Indian economy with? And who is the chosen one for the Storyboard Auto Commercial for 2010? Here's a detailed look at what's lined up on CNBC-TV18's show Storyboard. Surf Excel advertises its advertising - what were they thinking: The New Year has begun with a new campaign from one of India's biggest brands - Surf Excel. The latest iteration of `Daag Acche Hain' is heart-warming, but that's not why we are talking about it on Storyboard. Why has Hindustan Unilever launched a two minute long prequel - telling viewers about the virtues of the advertising they have done so far and asking them to look out for the next ad. Did the consumers notice the ad? Sweta Sriram and Nikita Rana report. Ogilvy global CEO Miles Young on what the New Year will bring: ItDiscover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
