'Ghar jao': Swiggy CEO advises against hustle culture. 'Someone making sense,' says internet

Rohit Kapoor, CEO of Swiggy Food and Marketplace, took a strong stance against the growing trend of "hustle culture," calling for a healthier work-life balance during his address at the TechSparks 2024 event in Bengaluru. While emphasising the importance of hard work, Kapoor urged people not to sacrifice their personal well-being and relationships for the sake of professional success.

Speaking to the audience, Kapoor acknowledged that many industries promote the idea of working longer hours to achieve success, but he cautioned against the harmful effects of this mindset. "You don't need to hustle and work till 3 AM every day," he said. “Hard work is needed. I think we need to work d**n hard,” Kapoor added, but he stressed the need to draw the line when it comes to overworking.

He specifically advised against working late into the night and suggested "burning the midnight oil" is simply not needed. He also encouraged employees to spend time with their families instead of extending work hours unnecessarily. "Nothing has ever come easy in my life, but it has not come at the cost of going crazy. You don't need to be crazy."

Kapoor’s remarks resonated with a majority of social media users, with a video of his speech gaining widespread attention on social media. The video had many supporting his views.