Mamaearth's Ghazal Alagh shares how to 'build products that customers love and adore': 'Build-Measure-Learn'

Mamaearth co-founder Ghazal Alagh recently shared a "simple framework" to build products which customers love and adore, saying that building, measuring and learning was key to maintaining consumer base.

"If you want to build products that customers love and adore, then follow this simple framework: Build-Measure-Learn loop."

"Create a Minimum Viable Product (MVP) to test your idea. Gather feedback from real customers to measure its performance. Persevere or pivot based on the insights you get," Alagh wrote on X (formerly Twitter) on Wednesday.
Alagh further said refining products based on consumer insights helped one understand the customers better and manufacture products that they require.

"Continuously iterating and refining your product based on valuable user insights is a game-changer. It helps you understand your customers better and create products they truly need," she wrote.

This is not the first instance when Alagh has used the social media platform to share different suggestions.