Storyboard18:  Amaresh Godbole returns to Publicis Groupe after Google stint  

It's rare to see executives who have left the advertising agency ecosystem to join the client side, return to agencies. Amaresh Godbole is one of those who have come back after a stint outside adland.

It's also another kind of homecoming for Godbole who joins Publicis Groupe India as CEO of Digital Technology Business. Godbole who was Head of Creative and Capability at Google India, had also spent over a decade with Publicis Groupe where his last role was CEO of Digitas India.

In his new role, Godbole will be leading the Groupe’s digital experience and technology agencies Digitas India and Indigo Consulting and will also be responsible for scaling up the Publicis Commerce D2C offering.

Anupriya Acharya, CEO, Publicis Groupe South Asia, said, “The last two years have seen an acceleration in technology adoption, and companies across sectors are grappling with the need to deliver more contemporary customer experiences and improve critical business processes. We have an opportunity to accelerate further our unique digital technology offerings in India and unlock new avenues, bringing in exponential growth for clients."