HomeNewsTrendsFeaturesStoryboard: In conversation with JWT's Matt Eastwood

Storyboard: In conversation with JWT's Matt Eastwood

Nearly 4 months after taking the top job at JWT as Worldwide Chief Creative Officer, Matt Eastwood, spent nearly a week at the agency's India office. Storyboard editor Anant Rangaswami caught up with him to understand the importance of buillding brand experiences and the pressures of creating shareable and viral content.

November 08, 2014 / 10:32 IST
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Nearly 4 months after taking the top job at JWT as Worldwide Chief Creative Officer, Matt Eastwood, spent nearly a week at the agency's India office. Storyboard editor Anant Rangaswami caught up with him to understand the importance of buillding brand experiences and the pressures of creating shareable and viral content. Listen in

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first published: Nov 8, 2014 10:00 am

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