Meta narrative: Facebook by any other name

It is not just us, the maker of Facebook himself has grown bored of it. In what is seen as the biggest social media climbing event of this era, Mark Zuckerberg, sci fi fan and Facebook CEO, is rebranding the firm as Meta, hurtling us into a galaxy far, far away. The universe must now rebrand itself as metaverse.

‘The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together—and do things together you couldn’t do in the physical world. It’s the next evolution in a long line of social technologies, and it’s ushering in a new chapter for our company,’ we are told tenderly by them.

With the stock ticker changing soon to MVRS from FB, here is the latest toy in their virtual shop window. Of course, everyone is busy Googling ‘meta’, which is no longer Greek to us in that it really is Greek for ‘beyond’, ‘after’ and ‘behind’. A fashionable self-referencing nuance, very self-aware, an uber neo act of futuristic navel gazing, yes, but Meta also shouts down the chorus of ‘But, Mark…’ on so many discomfiting newly revealed aspects of Facebook.

The Internet Interpol is here to take whatever secrets we have still left to give away. We had already leaked our location, holiday spots and residential plans in the near term. Now we pull out empty pockets and wonder what is there left to loot and plunder from us—but there are the dreams in our eye sockets, loose change on the windowsill, diary entries yet to be made. Are we trading the relatively small theft of our current realities for an electronic ecosystem where the housekeepers will be inside our home? Do we really need an invisible spy under the quilt with us, breathing in as we breathe out? No lock can keep them out.