HomeNewsTrendsFeaturesIndia bags Grand Prix for P&G's 'touch the pickle' campaign

India bags Grand Prix for P&G's 'touch the pickle' campaign

BBDO India's 'Touch The Pickle' campaign for Procter & Gamble's feminine hygiene brand Whisper beat favourites including 'Like a Girl' to bag the Grand Prix in the glass category.

July 03, 2015 / 22:06 IST
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The big great news of Cannes Lions 2015 is India's big Grand Prix win. Yes, you heard it right, India bagged its second ever Grand Prix at the Lions this year. BBDO India's 'Touch The Pickle' campaign for Procter & Gamble's feminine hygiene brand Whisper beat favourites including 'Like a Girl' to bag the Grand Prix in the glass category. A new category started this year to award advertising that addresses gender issues. Take a look.

first published: Jul 3, 2015 07:39 pm

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