Last week, GSK consumer healthcare re-launched it's flagship health drink Horlicks with a new logo, packaging and commercial. The goal is simple - the market leader wants to expand the Rs 6,000 crore category, whose growth has slowed down from around 15 percent per annum to around 5-6 percent per annum. Pavni Mittal of Storyboard caught up with Jayant Singh to understand the changes made to the brand and how it would be marketed. Listen in.
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