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VG Siddhartha is branching out

Just like he did with coffee, converting a commodity into a lifestyle brand, Cafe Coffee Day's VG Siddhartha now wants to convert timber into value-added furniture.

June 30, 2011 / 15:42 IST
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By: Mitu Jayashankar/Forbes India

Just like he did with coffee, converting a commodity into a lifestyle brand, Caf
first published: Jun 30, 2011 09:35 am

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