HomeNewsTrendsEx-Google MD shares the 'most precious thing' he takes back from India. Hint: it's a snack

Ex-Google MD shares the 'most precious thing' he takes back from India. Hint: it's a snack

Parminder Singh said he stuffs the bag with clothes to protect the sooji rusks while carrying them back to Singapore.

December 13, 2022 / 17:13 IST
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Parminder Singh shared a photo of a tall mountain of sooji rusks. (Image: @parrysingh/Twitter)
Parminder Singh shared a photo of a tall mountain of sooji rusks. (Image: @parrysingh/Twitter)

It is not at all surprising to see NRIs and desi people taking back their favourite snacks across borders just to relish the taste found only in India. While pickles, Gujarati snacks and sweets are the most common, former Managing Director at Google and Twitter Parminder Singh has a different favourite item that he takes back from India in bulk – Sooji rusks.

A popular tea time snack here in India, Singh’s love for the food item was evident from his tweet.

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“The most precious thing to take back from India is Sooji rusks! We do it so often and in such humongous quantities that even the folks at Changi Airport don’t confuse it with Jenga blocks or gold bars anymore!” Singh tweeted saying that even at Changi Airport in Singapore, they now know what it is.

He shared a photo of tall blocks of rusks along with his tweet.
The tweet received hundreds of likes and comments with one user saying: “You must be kidding!” in disbelief.

On how does he manage to take them intact in the luggage, Singh said:
He even said that there was 70-80 per cent survival rate of the rusks if carried like this.

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To one user who asked where Singh buys the rusks from, he responded: “Assorted places. Frontier, Babaji, this one is Dadiwala.”