HomeNewsTrendsEx-COO of Swiggy recollects when he won a Pepsi contest and Aishwarya Rai visited him

Ex-COO of Swiggy recollects when he won a Pepsi contest and Aishwarya Rai visited him

The meeting lasted 15 minutes but as the news spread, Vivek Sunder said he realised that Pepsi basically marketed itself by making its customers work.

July 26, 2023 / 16:04 IST
Story continues below Advertisement
Actor Aishwarya Rai with Vivek Sunder at his friend's house during the Pepsi campaign. (Image credit: @saurabhjain1099/Twitter)
Actor Aishwarya Rai with Vivek Sunder at his friend's house during the Pepsi campaign. (Image credit: @saurabhjain1099/Twitter)

Former Swiggy COO Vivek Sunder recently revealed an incident that played an important part in shaping his career choices -- it involved Aishwarya Rai and Pepsi.

Sunder, currently the CEO of Cuemath, shared that in the early 1990s, he had participated in a contest by Pepsi which eventually led to the former Miss World visiting his "house".

Story continues below Advertisement

"This was in the early 90s, two Indians won the Miss World and the Miss Universe titles in that period -- Aishwarya and Sushmita. And Pepsi, which was a startup in India, did a campaign... so there was this amazing Aishwarya and Sanjana ad, and after that, they said, 'If you want a chance to meet her write a slogan about why you would like to meet her and er... something about Pepsi," Vivek Sunder said in a conversation with Stable Money co-founder Saurabh Jain.

He then recollected sending his entry in a 15 paisa postcard and then receiving a reply when he was at his hostel. "When stuff like this comes in a hostel, everybody comes to know. It basically said 'Congratulations! Your slogan has been selected, and we're gonna have Aishwarya Rai visit you. Please send us your home address'," Sunder said, but there was a problem. He was living in a hostel in Delhi.

"My home at that time is in Jaipur so that's not going to work. I didn't know if they would address the hostel as a home address. So a friend and I, who had done this together, eventually gave his address. So she (Aishwarya) visited our 'home' in Delhi," he said.