Homegrown consumer electronics company, Super Plastronics Pvt Ltd (SPPL) has announced its new e-commerce platform. The company says that it aims to do a yearly business of Rs 100 crore.
Avneet Singh Marwah, CEO of SPPL said in a statement: “To address the ever-increasing demand, we have decided to launch our e-commerce portal with never-seen-before deals for the customers”. He further added “The customers will now be able to convert their living rooms into experience zones with our exciting range of QLED and ACs during IPL”
SPPL's new e-commerce website details
The new shopping portal plans to sell more than one lakh products annually through Android and iOS apps and its website. It comprises a range of products such as ACs, coolers, washing machines, and televisions. SPPL has also promised that it will provide best-in-class products and the website will have a glitch-free smooth experience.
Currently, one can buy TVs from leading brands such as Thomson, Kodak, Blaupunkt, and Westinghouse are available at a starting price of Rs. 5,499. SPPL has also listed washing machines, that are available under leading brands such as Thomson and White-Westinghouse, starting price of Rs. 4,990. Cooling products such as ACs and air coolers are also available at a starting price of Rs. 3,999.
Marwah added, “Many people are under this misconception that the e-commerce industry is forming a bubble. I believe this bubble is very important to encourage the buying sentiment of the customers”. SPPL also plans to introduce new offers for the ongoing IPL season.
SPPL claims that within the Delhi-NCR region, it will deliver products within 48 hours and in other cities within 4-5 days. The company claims to have built a strong offline delivery network in 24 states with more than 10,000 billing counters.
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