Instagram now allows users to send 'Private Story Likes'

Instagram has announced a new feature that allows people to show support for their favourite posts, without clogging up that person's inbox.

Before this, you could only send them Direct Messages (DM) or use an emoji reaction. Adam Mosseri, head of Instagram, said in a twitter post that the new feature was meant as a way to declutter and clean up DM's. Also Read: Instagram rolls out 'Take A Break' feature in India, other markets

Mosseri said that messaging was a key priority for the Meta-owned social network and they wanted to give people a way to focus on DM's with people that you would care about.

By tapping the new heart icon below posts, users will be able to send the author a like. Unlike emoji reactions or messages, these won't show up in DM's but in the viewer sheet instead.

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