HomeNewsTechnologyGoogle abandons Gen-Z oriented chatbot app: Report

Google abandons Gen-Z oriented chatbot app: Report

The app named “Bubble Characters” was to feature the choice of an interactive digital character, which would talk to Gen Z users.

July 12, 2023 / 10:18 IST
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Efforts to release the Gen-Z targeted app were “deprioritised” amid an internal reorganisation
Efforts to release the Gen-Z targeted app were “deprioritised” amid an internal reorganisation

Tech-giant Google has dropped its plan to release an AI-powered mobile chatbot app aimed at Gen Z users, according to a report by CNBC.

Efforts to release the app were “deprioritised” amid an internal reorganisation, the report suggests. Typically, when a product is deprioritised at Google, work on it ceases.

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The app named “Bubble Characters” was to feature the choice of an interactive digital character, which would talk to Gen Z users, CNBC said citing internal documentation. Work on the app had started in the fourth quarter of 2021.

Google's description of the app suggests that it featured “human-like” conversations that “take action” and would be “interesting for GenZ.” These conversations were powered by large language models (LLMs), which would generate text similar to human-conversation.