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The Drive Report: 2024 Jeep Wrangler

In a pre-emptive strike, Jeep India has launched the 2024 Wrangler to re-emphasise the fact that it is truly the first citizen of hardcore off-roaders, no matter how many copycats it spawns.

April 25, 2024 / 13:41 IST
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Jeep Wrangler

It must be interesting being the Jeep Wrangler in India. Despite being the only market outside the US to assemble the Wrangler in 34 years, India is also home to the Wrangler’s most famous imposter. The Mahindra Thar’s imprint on the country’s automotive DNA is a greater one, much to the chagrin of the likes of the Wrangler, which qualifies as a premium offering. And with the five-door Thar due to arrive soon, the brand wants to establish, once and for all, that the Wrangler is in another league both as an off-roading instrument and a lifestyle statement.

The Wrangler has, for the most part, remained peerless. Yes there are other products in the market that are adept off-roaders, but few are as iconic as the Wrangler—the reason why it has spawned so many copycats. As a direct descendant of the Willys Jeep, it has always been a storied marquee, but despite being locally assembled, its credentials as a more off-road-focused luxury SUV has made it more of a speciality vehicle, one that’s dripping with rugged charm and possessing instant recognisability. So what makes it worth the premium it commands?

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The 2024 Jeep Wrangler