HomeNewsTechnologyApple CEO Tim Cook pushes for mixed-reality launch despite warnings: Report

Apple CEO Tim Cook pushes for mixed-reality launch despite warnings: Report

There is supposedly also a rift between Apple's operations team and the design team.

March 13, 2023 / 14:55 IST
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Apple is also preparing a "marketing blitz" for the product, due later this year. (Image: Unsplash)
Apple is also preparing a "marketing blitz" for the product, due later this year. (Image: Unsplash)

Apple's CEO Tim Cook, and Chief Operation Officer Jeff Williams are reportedly pushing for the launch of the long-rumored mixed reality headset this year.

Speaking with the Financial Times, anonymous sources from within Apple told the publication that both Cook and Williams wanted to release the headset this year, despite warnings from the engineering team that it wasn't ready for launch.

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The source said that the team had, "huge pressure to ship," because, "They have been postponing the launch each year for the past [few] years."