Following Apple, HTC cuts component orders from Samsung

After Apple Inc slashed its orders for memory chips for its new iPhone from major supplier and competitor, Samsung Electronics Co Ltd, HTC too has reportedly cut down on its smartphone component orders from the South Korean company. According to a report by DigiTimes, HTC has reduced its orders from Samsung, and instead opted to order CMOS image sensors from OmniVision and Sony. The company has also chosen to move part of its AMOLED panel orders to AU Optronics, DigiTimes reported citing ‘sources’.The report quoted the sources as saying that HTC’s move comes after Apple’s new buying strategy was implemented for reducing its reliance on Samsung for component orders. However, as AU Optronics’ AMOLED panel yield rates and production volumes are of some concern to HTC and the company has therefore maintained part of its AMOLED panel orders from Samsung, the sources added. Click here for full story