Nikon India to increase prices if rupee continues to fall

The rupee fall has been affecting markets in India. The affected tech market may also see a hike in prices. Nikon India’s Managing Director Hiroshi Takashina recently said that prices of Nikon products in India may increase due to the fall of rupee. He was in the country for the launch of the DX format D3200 camera. This product, according to him, will further strengthen the company’s position in the DSLR segment which it already leads. “The rupee fall has impacted our profitability hard. The problem is quite serious for us. We hope that the Indian government does something to contain the fall. Otherwise, we will have to increase prices,” he said. Click here for full story