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Explained | Here's how YouTube plans to compete with e-retailers like Amazon and Alibaba

In this edition of the Explained series, Moneycontrol's Shraddha Sharma explains why Google's YouTube is looking to convert its product videos into a click-and-buy opportunity

October 13, 2020 / 19:54 IST
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Google is working to soon enable e-commerce options on YouTube.

YouTubers who review a variety of products from cosmetics to mobile phones are being asked to use a YouTube software to tag featured products.

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In this edition of the Explained series, Moneycontrol's Shraddha Sharma explains why YouTube is looking to convert its product videos into a click-and-buy opportunity.