Online travel agency Easy Trip Planners' shares continue to reel under selling pressure, extending the fall for a third session on March 26 as recent announcements relating to business expansion failed to enthuse investors.
The stock was trading nearly 2 percent down at Rs 12.71 on March 26.
The Indian travel and tourism industry holds a lot of untapped potential and with the nation's evolving GDP figures, it looks even more promising. Yet "Companies like EaseMyTrip are rather high-risk stocks," says Kranti Bathini, Director - Equity strategy , WealthMills securities.
He explains, "There are no entry barriers in this segment, and competition—both from listed and unlisted players—keeps margins under constant pressure. This is a volume game, and companies operate on thin margins. On top of that, technology is evolving fast, changing how bookings are made, which adds another layer of disruption."
For investors, these stocks are only suited for high-risk capital. Also, corporate governance concerns are something analysts are keeping a close eye on.
Easy Trip had announced a foray into aviation with acquisition of a 49 percent stake in Big Charter Pvt Ltd, which provides air connectivity to Tier II and III cities. Easy Trip is looking to enhance its charter booking and pricing process by integrating into Big Charter’s existing operations. The Indian charter aviation industry, currently valued at approximately USD 650.5 million, is projected to grow to USD 1.14 billion by 2033.
The shares, however, have extended losses for a third consecutive session, indicating a lukewarm investor response to global expansion plans via strategic investments in Brazil, Middle East and the US market.
Chart Check
Om Mehra, Technical Analyst at Samco Securities said that the stock is currently positioned above the 9 and 20 EMAs, which could provide short-term support. "A breakout beyond Rs 15 may unlock further upside potential, whereas a dip below Rs 11.70—the immediate support zone—could trigger fresh selling pressure." Mehra said traders may see volume trends and RSI movement, suggesting a clearer directional move is needed before initiating new positions.
Ajit Mishra, Head Research Analyst at Religare Broking has taken a cautious stance, pointing out that the stock remains in a corrective phase with a negative bias, forming a consistent pattern of lower highs and lower lows. "The stock is still attracting selling pressure, and only a close above Rs 14.50 could generate some positive momentum in the short term," he explained.
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