HomeNewsBusinessIndia is becoming an alternative for a globally diversified resilient supply chain: Intel’s Steve Long

India is becoming an alternative for a globally diversified resilient supply chain: Intel’s Steve Long

What is driving business for the company in India is domestic consumption, We see more people buying PCs, and more projects to give people access to technology coming from the government, Steve Long, Intel's general manager for the Asia Pacific and Japan (APJ), said

September 01, 2023 / 12:06 IST
Story continues below Advertisement
Steve Long, General Manager, Asia Pacific & Japan at Intel
Steve Long, General Manager, Asia Pacific & Japan at Intel

Seated leisurely at a swanky beach-facing hotel in Penang, a small island state in Malaysia, meeting Intel’s senior management and the media last week, Steve Long, the company’s general manager for the Asia Pacific and Japan (APJ), seemed to be in high spirits and candid best, even as he took questions regarding the company’s ongoing layoffs, competition with NVIDIA on artificial intelligence (AI) or why Intel may not yet be ready to start semiconductor manufacturing in India.

Earlier in the week, Long had said that APJ will be central to driving the company’s 2025 growth targets, with India being the fastest-growing market.

Story continues below Advertisement

On the business front, Intel is just a few months away from its next mega moment — the launch of its 14th generation processor chip — codenamed Meteor Lake, which will be its first processor to have in-built AI capabilities.

This will be key to laying its path ahead to compete with NVIDIA, TSMC, AMD and Samsung among others, in the current AI war, to achieve its technology leadership target for 2025.