Ad environment continues to be sluggish in FY12: HT Media

HT Media announced its second quarter FY12 results. Rajiv Verma, chief executive officer of the company expects sluggish ad environment to continue in the second half of FY12. Moreover, he told CNBC-TV18 in an interview that advertising appears stronger in vernacular markets than the metros.

October 25, 2011 / 16:00 IST
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HT Media announced its second quarter FY12 results. The company's Q2 consolidated net profit was up at Rs 44 crore versus Rs 39 crore and the total income was at Rs 493 crore versus Rs 445 crore (YoY).


Rajiv Verma, chief executive officer of the company expects sluggish ad environment to continue in the second half of FY12. Moreover, he told CNBC-TV18 in an interview that advertising appears stronger in vernacular markets than the metros.
"While second half will see pressure coming from the current environment, internal action and focus will allow our company to still post good results," he added. Here is the edited transcript of his interview. Also watch the accompanying video. Q: What do you hope to see in terms of ad revenue trends in the second half? How have things faired this time?
A: The advertising environment continues to be somewhat sluggish. This trend is likely to continue in the second half as well given the demand sluggishness. I don
first published: Oct 25, 2011 12:09 pm

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