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Jewellers see fall in fresh gold sales; more Indians parting way with silver heirloom to tide over financial crunch

Jain said, "Clients who have weddings in their family are exchanging scrapped and old gold jewellery with new ornament while fresh jewellery sales are very minimal.'

Mumbai / July 13, 2021 / 19:05 IST
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Jewellers see a surge in consumers parting away with their family jewellery and artefacts than fresh buying as they face a financial crunch due to economic slowdown.

"Jewellery sales are tepid as approximately 70% of customers frequenting Zaveri Bazaar are coming to sell their old jewellery to tide over the financial distress caused by the coronavirus, Kumar Jain, Vice President Mumbai Jewellers Association told Moneycontrol, adding that the trend is seen across the country.

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"Clients who have weddings in their family are exchanging scrapped and old gold jewellery with new ornament while fresh jewellery sales are very minimal", Jain added.

Jain said that the Association had requested the Maharashtra government to change the shop timing from current 0700-1600 hours to 1000-1900 hours to avoid business loss as buyers prefer to visit stores in the evening hour.