HomeLifestyleSober cocktails and Nolo drinks are the latest ‘fancy’ additions to up the drinking game

Sober cocktails and Nolo drinks are the latest ‘fancy’ additions to up the drinking game

With a rising focus on mindful consumption, health-conscious drinkers are embracing craft mocktails, alcohol-free spirits, and botanical-infused creations, proving that drinking sans alcohol can also be fancy.

April 09, 2025 / 08:31 IST
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The rise of sober cocktails, or zero-proof drinks, is not just a fleeting trend but a fundamental shift in the way we perceive indulgence (Images: Loya and Adrift Kaya )
The rise of sober cocktails, or zero-proof drinks, is not just a fleeting trend but a fundamental shift in the way we perceive indulgence (Images: Loya and Adrift Kaya )

The growing popularity of NOLO (no and low alcohol) beverages is catching up with young consumers this season. It’s a win-win for teetotalers, who are happy to have alternatives with same depth, flavour, and social experience as traditional cocktails but with little to no alcohol content.

With a rising focus on mindful consumption, health-conscious drinkers are embracing craft mocktails, alcohol-free spirits, and botanical-infused creations, proving that drinking sans alcohol can also be fancy.

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The rise of sober cocktails, or zero-proof drinks, is not just a fleeting trend but a fundamental shift in the way we perceive indulgence. Albert Gangmei, Mixologist at Loya, Taj Palace, New Delhi, remarks, “We are seeing a new narrative unfolding in bar culture, one where mindful indulgence is taking centerstage. Gen Z is redefining the way we drink, prioritising experiences over the mundane. With a focus on flavour-forward creativity, sober cocktails or zero-proof drinks are no longer just an alternative but a statement. They invite the same artistry, depth, and complexity as their spirited counterparts, proving that revelry isn’t defined by alcohol but by the stories each sip tells.”

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