HomeLifestyleDesi Core aesthetics: How to style the new trend right, what to keep in mind

Desi Core aesthetics: How to style the new trend right, what to keep in mind

Desi Core is a dynamic aesthetic, where old-school South Asian culture seamlessly integrates with contemporary flair. From pairing a kurta with jeans to adorning your home with embroidered pillows, Desi Core is a nostalgic yet fresh approach to self-expression.

April 09, 2025 / 17:05 IST
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desi core aesthetic
How to channel the Desi Core aesthetic. (Image: Freepik)

In a world where fashion often shifts towards minimalism or maximalism, a bold, vibrant movement is reshaping the fashion landscape—Desi Core. Melding South Asian heritage with modern sensibilities, Desi Core isn’t just a style; it’s a celebration of culture, identity, and creativity. Whether in fashion or home decor, Desi Core redefines how we view tradition, offering a space where history, heritage, and personal expression coexist in delightful harmony.

What is the Desi Core aesthetic?

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Desi Core is a dynamic aesthetic, where old-school South Asian culture seamlessly integrates with contemporary flair. According to Rashmi Chopra, founder & CEO of DigiCloset, it’s about “proudly repping your roots” through big prints, handmade fabrics, and silver accessories. From pairing a kurta with jeans to adorning your home with embroidered pillows, Desi Core is a nostalgic yet fresh approach to self-expression.

Similarly, Samiha Jha, director & founder of Sammyukk, describes it as “a bold expression of South Asian fashion identity,” blending traditional elements like phoolon wali prints and jhumkas with modern silhouettes.