Allu Arjun's star power and Sukumar's direction have made Pushpa 2: The Rule one of the most eagerly anticipated films of 2024. Despite its remarkable success, the movie has experienced a significant dip in box office collections on December 23, 2024. The film, which has already crossed an impressive Rs 1,600 crore worldwide, continues to dominate the box office but faces challenges as it enters its third week in theaters.
Box Office Performance on Day 19
It’s common for films to see a drop in earnings once the initial excitement fades, and Pushpa 2 is no exception. On Monday, December 23, the film experienced a sharp decline in its earnings, falling by Rs 20 crore compared to the previous day.
The drop in collections was drastic—by a massive 62.82%. The film’s revenue fell from Rs 32.95 crore on Sunday to Rs 12.21 crore on Monday. Despite this setback, Pushpa 2 is still performing strongly, especially in the Hindi-speaking regions.
The Hindi version of the film continues to outshine its Telugu counterpart. On December 23, the Hindi version grossed Rs 9.75 crore, while the Telugu version earned only Rs 2.2 crore. This shift in the audience's preference indicates that the film’s appeal has expanded well beyond its South Indian roots.
The Film’s Expanding Reach
Pushpa 2: The Rule is not just a regional success—it has captured the hearts of audiences across India and even beyond. The film’s gripping story, powerful performances, and Allu Arjun’s larger-than-life portrayal of Pushpa Raj have made it a hit in non-Telugu speaking regions, especially in the Hindi belt. The massive success of the Hindi version reflects the film’s pan-India appeal. As of Day 19, the movie has earned an impressive Rs 1,074.85 crore net in India, and with weeks remaining in its theatrical run, the film is expected to continue its box office dominance.
New 3D Version to Boost Box Office
To keep the momentum going, the makers of Pushpa 2 have launched a 3D version of the film across the country. The action-packed sequences, particularly the high-energy jathra scenes, are expected to look even more spectacular in 3D. The film’s 3D release will undoubtedly draw more viewers to theaters, further boosting its box office collections in the coming weeks.
About Pushpa 2: The Rule
Pushpa 2: The Rule, directed by Sukumar and produced by Mythri Movie Makers and Sukumar Writings, is the sequel to the blockbuster Pushpa: The Rise. The film is available in multiple languages, including Telugu, Tamil, Kannada, Malayalam, and Hindi, with some confusion surrounding its Bengali release. The movie stars Allu Arjun as the titular character, Pushpa Raj, and features Rashmika Mandanna as Srivalli and Fahadh Faasil as SP Bhanwar Singh Shekhawat. With its gripping storyline and intense performances, Pushpa 2 continues to captivate audiences and is well on its way to becoming one of the biggest hits of 2024.
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