K-pop sensation San from ATEEZ has reached a dazzling new milestone in his career — he’s officially the new global ambassador for Dolce & Gabbana.
The Italian luxury fashion house announced the news on October 15, confirming that the South Korean star will represent the brand on the international stage.
In an official statement shared on social media, Dolce & Gabbana said, “Dolce & Gabbana is pleased to announce that San, the South Korean singer and dancer from ATEEZ, has joined as the latest Global Ambassador.”
The post was accompanied by sleek new photos of San, showcasing his effortless elegance and natural flair for fashion — qualities that have made him one of K-pop’s most magnetic personalities.
San, who has been turning heads worldwide with his powerful performances and captivating stage presence, shared his excitement about this new chapter. “I am proud and excited to embark on this journey with Dolce & Gabbana, and I look forward to creating meaningful moments together,” he said, radiating his signature warmth and humility.
Known for his bold style and charismatic confidence, San’s partnership with Dolce & Gabbana feels like a perfect match. His ability to combine strength with grace has earned him admiration not only from fans but also from fashion insiders who see him as a rising global style icon.
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Fans — affectionately known as ATINYs — couldn’t contain their joy after the announcement. Social media was flooded with messages of pride and excitement, with many calling San’s appointment “well-deserved” and praising how naturally he embodies the spirit of the luxury label.
For Dolce & Gabbana, this collaboration signals another meaningful connection between the worlds of K-pop and high fashion.
For San, it’s yet another testament to his growing influence beyond music — from the stage to the runway, he continues to represent the sophistication, artistry, and global reach of K-pop culture.
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