BTS' Jin has officially been named the new global ambassador for the luxury brand Gucci. Following his discharge from the military, fans were delighted to see him receive numerous gifts, including a Wooteo cake from a prestigious luxury brand, which led to speculation about his new role. The news has now been confirmed, with Jin stepping into his new position as the global ambassador for Gucci.
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According to WWD, Creative Director Sabato De Sarno praised Jin's warm and magnetic personality, describing his style as uniquely impressive. De Sarno highlighted Jin's generosity and extraordinary talent, noting that his ability to move people with his music makes them even more honored to partner with him.
Jin has worn items from Gucci on several occasions and has expressed admiration for De Sarno, calling the brand iconic with its rich heritage and modern flair. He finds it both meaningful and thrilling to be part of such a prestigious house. Jin joins the famous brand's roster of Korean ambassadors, including Hanni, Lee Jung Jae, Park Gyu Young, and Jay Park.
Gucci has been deepening its connections with South Korea and is set to launch its latest cultural initiative, Gucci Cultural Month, on October 15 in Seoul. This project aims to celebrate Korean cultural heritage by highlighting the work of individuals who have brought local arts to a global stage through various mediums.
Jin, the eldest member of BTS at 31, served as an Olympic torchbearer for South Korea at the 2024 Paris Olympics last month. He is also the first BTS member to be discharged from his mandatory military service, which he completed in June.
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Beyond his music career, Jin holds a master's degree in acting from the prestigious Konkuk University in South Korea. He also served as a host on various South Korean music programs from 2016 to 2018. In 2018, Jin and his BTS bandmates were honoured with the fifth-class Hwagwan Order of Cultural Merit by the President of South Korea for their contributions to Korean culture.
In July 2021, Jin and the BTS members were appointed as Special Presidential Envoys for Future Generations and Culture by President Moon Jae-in. Their role involves leading global initiatives focused on sustainable development and enhancing South Korea's diplomatic relations and international presence. BTS is expected to reunite in June 2025, following the completion of military service by the remaining members.
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