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HomeEntertainmentBollywoodShah Rukh Khan and Aryan Khan challenge fans to 'Crack the Code' with a new project in collaboration with Instagram

Shah Rukh Khan and Aryan Khan challenge fans to 'Crack the Code' with a new project in collaboration with Instagram

Shah Rukh Khan and his son Aryan have teamed up with Meta for a mysterious new 'Crack the Code' challenge, leaving fans intrigued.

October 14, 2025 / 13:27 IST
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Aryan Khan

The Bads of Bollwood director Aryan Khan along with Shah Rukh Khan have revealed a new never-seen digital experience for the The Bads of Bollwood secret reel in collaboration with Instagram.

The catch is that their Instagram handles have the reel locked. Access will only be granted to those who successfully crack the code.

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Yes, you read correctly. In typical Bollywood fashion, Aryan puts the audience front and center by rewarding, challenging, and teasing the show's most devoted viewers with behind-the-scenes, exclusive video.

The experience has already set the internet abuzz, with fans racing to watch the episode, guess the password, share clues, and post snippets from the unlocked reel across social media.

The experience has set the audience and the internet buzzing, where each of the series’ fan is racing to watch the episode and also guessing the password, post snippets and clues from the unlocked reel across social media