Gurugram liquor vends auction: DLF 3 breaks bidding record at Rs 63 cr; here's what Cyber Hub and IFFCO Chowk fetched

The first round of liquor vend auctions under Haryana’s revamped excise policy has fetched the state a 10% premium over reserve prices in Gurugram’s west zone, with prime commercial areas like DLF Phase 3 and Shankar Chowk attracting the highest bids across the state, according to a TOI report.

The DLF 3 zone topped the charts at Rs 63 crore, while Shankar Chowk, which stretches till IFFCO Chowk, followed closely at Rs 62 crore. In total, 62 of 83 zones in the west zone, covering upscale hubs like Cyber Hub and Udyog Vihar, were auctioned on Tuesday, generating Rs 1,270 crore against a reserve price of Rs 1,152 crore, as per TOI.

While premium zones like Udyog Vihar-5 saw bids matching reserve prices (Rs 38.6 crore), areas outside central business districts witnessed aggressive bidding. Gadauli recorded the steepest rise at 52%, selling for Rs 28.13 crore against Rs 18.5 crore. Manesar zones also saw sharp jumps: Sector 7 bus stand fetched Rs 22.8 crore (32% above reserve) and Pataudi Road (IMT Manesar) went for Rs 25.13 crore, a 32% premium.

According to PTI, the Excise and Taxation Department reported strong participation across Haryana’s eight districts - Gurugram (West), Rohtak, Panipat, Jhajjar, Hisar, Sirsa, Narnaul and Mewat - with 283 of 411 zones (70%) allotted in this round. License fees totalled Rs 3,400 crore, marking a "substantial increase" from last year’s first-round figures, said Excise Commissioner Vinay Pratap Singh. The remaining 128 zones will be re-auctioned in June.