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The boomerang effect at work: Why well-intended policies backfire

A simple idea with big consequences: some rules, nudges and culture pushes do not change behaviour, they reverse it. Here is what triggers the boomerang effect at work, how it shows up, and how managers can reduce the backlash.

December 18, 2025 / 13:13 IST
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The boomerang effect at work: Why well-intended policies backfire

A workplace “boomerang effect” is what it sounds like: a message, rule or incentive that is meant to improve behaviour ends up triggering the opposite outcome. In social psychology, it is often discussed as a form of psychological reactance, where people push back when they feel their freedom is being restricted and do the very thing they are being told not to do.

What it looks like in everyday office life

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In practice, the boomerang effect shows up when employees interpret a policy as controlling, mistrustful or performative. A hardline attendance mandate can reduce discretionary effort or accelerate resignations rather than boost collaboration. A monitoring tool introduced as “productivity support” can erode trust and increase work avoidance. A crackdown on minor expenses can encourage people to stop taking initiative that helps the business, because the organisation is signalling that judgment is not valued. These are not dramatic acts of rebellion. They are small behavioural shifts that add up.

Why it happens