If you want a snapshot of what Indians were listening to, curious about, and casually asking through the year, Alexa’s 2025 data offers a neat peek into everyday habits. From K-Pop and Bollywood classics to true crime podcasts and celebrity trivia, Indians used Alexa as a hands free companion for music, information, and entertainment.
Amazon on Tuesday shared details of what Alexa customers in India asked most between January and November 2025, across English, Hindi, and Hinglish. The picture that emerges is one of wide ranging tastes, with global pop culture sitting comfortably alongside Indian music, sports, and mythology.
Here's everything that Indians asked Alexa in 2025
| Category | Most Popular Alexa Requests in India (2025) |
|---|---|
| Most asked musicians | BTS, Jennie, Blackpink, Taylor Swift, Michael Jackson, Arijit Singh, Lata Mangeshkar, Kishore Kumar, Shankar Mahadevan |
| Most requested songs | APT (ROSÉ & Bruno Mars), Shaky (Sanju Rathod & G-SPXRK), Sapphire (Ed Sheeran), Saiyaara, Aaj ki Raat (Stree 2), Sahiba (Aditya Rikhari), Golden (HUNTR/X) |
| Most played artists | Arijit Singh, Pritam, Shreya Ghoshal, Bruno Mars, ROSÉ, Lata Mangeshkar, Kishore Kumar |
| Most requested podcasts | The Stories of Mahabharata, The Desi Crime Podcast, The Horror Show by Khooni Monday, Finshots Daily, The Ranveer Show, Raj Shamani’s Figuring Out, The Sadhguru Podcast |
| Most asked actors | Shah Rukh Khan, Salman Khan, Amitabh Bachchan, Akshay Kumar, Hrithik Roshan, Dharmendra |
| Most asked sports figures | Virat Kohli, Cristiano Ronaldo, MS Dhoni, Sachin Tendulkar, Rohit Sharma, Ravindra Jadeja |
| Net worth related queries | Elon Musk, Mukesh Ambani, Jeff Bezos, Gautam Adani, Virat Kohli, Shah Rukh Khan, Lionel Messi, Bill Gates |
| Spouse related queries | Virat Kohli, Salman Khan, Shah Rukh Khan, MS Dhoni, Cristiano Ronaldo, Diljit Dosanjh, Akshay Kumar |
| Height related queries | Virat Kohli, Cristiano Ronaldo, Shah Rukh Khan, Amitabh Bachchan, Aamir Khan, Hrithik Roshan, The Great Khali |
| General knowledge questions | Prime Minister of India, Chief Minister of Delhi, President of the United States, geography and population related queries |
Music continued to be Alexa’s biggest draw. K Pop dominated curiosity driven questions, with BTS, Jennie, and Blackpink among the most asked about artists. Global stars like Taylor Swift, Justin Bieber, and Michael Jackson also featured prominently. On the Indian side, legendary names such as Lata Mangeshkar and Kishore Kumar remained popular, alongside contemporary favourites like Arijit Singh, Shreya Ghoshal, and Pritam.
Alexa also doubled up as a DJ in many homes. Users asked for everything from viral K Pop tracks to Bollywood hits and old classics. Songs like APT by Rosé and Bruno Mars, Shaky by Sanju Rathod, Sapphire by Ed Sheeran, and film tracks such as Saiyaara and Aaj ki Raat were among the most requested on Alexa and Amazon Music.
Podcasts saw steady interest too. Indian listeners turned to Alexa for shows across genres like spirituality, business, storytelling, and true crime. Popular requests included The Desi Crime Podcast, The Horror Show by Khooni Monday, Finshots Daily, The Ranveer Show, Raj Shamani’s Figuring Out, and mythological favourites like The Stories of Mahabharata.
Beyond entertainment, Alexa also became a go to source for quick trivia. Users frequently asked about actors, sportspersons, and business leaders, especially details like net worth, spouses, and height. Virat Kohli, Cristiano Ronaldo, Shah Rukh Khan, Amitabh Bachchan, Salman Khan, and MS Dhoni were among the most searched names. Questions often mixed languages, with users saying things like “Alexa, Virat Kohli’s net worth kya hai” or “Amitabh Bachchan ki height batao.”
Business leaders such as Elon Musk, Mukesh Ambani, Gautam Adani, and Jeff Bezos also drew strong interest, particularly around wealth related questions.
General knowledge queries rounded out the list, with users asking about political leaders in India and abroad, along with basic geography and population related questions.
Taken together, Alexa’s 2025 data shows Indian users switching easily between global trends and local favourites, using voice not just for convenience, but as a daily window into music, news, and curiosity.
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