This retailer mistakenly sold iPad Air for Rs 1500, now asking buyers to return it

A European electronics retailer has landed itself in a messy situation after accidentally listing the iPad Air for just 15 euros — roughly Rs 1,500 — on its website. The offer appeared only for loyalty card holders on MediaWorld’s site, and with Black Friday around the corner, the deal looked believable enough to many shoppers.

Customers who spotted the offer quickly placed their orders using the “pay and pick up in store” option, thinking it was a limited-time promotion. Everything worked smoothly. Orders were accepted, confirmation emails were sent, and when buyers reached the store, employees handed over the iPads without hesitation. Their payments for €15 went through normally, and the terms and conditions did not mention anything about pricing errors.

But the happiness did not last long. Eleven days later, MediaWorld emailed customers saying the iPad price was “clearly incorrect.” The company then asked them to pick between two choices: either return the iPad and get their €15 back plus a €20 voucher, or keep the device and pay the remaining amount with a €150 discount.

MediaWorld told Wired Italia that the low price was caused by a technical glitch and that selling the product at €15 was “economically unsustainable.” The retailer says it is acting under legal provisions that allow a contract to be corrected if it was based on an obvious error.