Samsung is just weeks away from unveiling its flagship Galaxy S25 series, but a misstep by some company employeea has given the world an early look at the highly anticipated device. This, however, didn't sit too well with the company and the employees who were responsible for the oversight were fired by Samsung, as per a report by PhoneArena.
The leaked photos, which surfaced online, gave the public an unauthorised glimpse of the flagship phone, set to be unveiled during Samsung’s Unpacked event on January 22, 2025.
How were the Galaxy S25 Ultra launch details leaked?
The trouble began when Twitter user @Jukanlosreve shared images of the Galaxy S25+. These photos included visible device identification numbers—an oversight that allowed Samsung to trace the leak directly to employees involved. As a result, multiple individuals lost their jobs.
Leaks are not new to the tech world, but they’re a nightmare for companies like Samsung, which invest heavily in creating buzz for official product launches. While leaks can spark excitement, they also ruin the element of surprise carefully planned for events like Unpacked.
Interestingly, this crackdown on leaks came just a day before renowned leaker Evan Blass posted additional images of the Galaxy S25 Ultra and S25+, along with a promotional poster confirming the January event. The S25 series, including the Ultra, S25+, and standard S25, is expected to set new benchmarks in the smartphone market.
For some, leaking images of highly anticipated devices is a lucrative side hustle. But as this incident shows, it’s a risky move that can cost people their jobs.
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