OpenAI’s AI-powered video app, Sora, has crossed a major milestone — it has been downloaded over one million times. Bill Peebles, Sora’s lead at OpenAI, shared the news on X (formerly Twitter) last night, noting that the app reached this mark even faster than ChatGPT did.
Sora, which launched at the end of September, is currently invite-only and available only in the U.S. and Canada. The app lets users create AI-generated videos using realistic depictions of themselves or friends. Users upload short “cameos,” which they can then manipulate with AI prompts to produce videos. There’s also an option to share these cameos so others on Sora can generate videos featuring your likeness.
Despite some criticism about the quality of its AI-generated content, Sora’s popularity shows no signs of slowing. It is currently the top free app on Apple’s App Store.
The app runs on OpenAI’s Sora 2 video generation model, which can handle complex movements to produce realistic, cinematic, or anime-style videos. Sora 2 also generates audio, so every video created comes with sound.
Sora is designed to be social and interactive. The app surfaces content based on the people a user follows or interacts with and regularly polls users about their wellbeing. There are also controls to manage what appears in the feed, and the invite-only setup encourages use among friends.
For now, Sora is free to download, and OpenAI is not limiting video generation to paying subscribers. With its unique AI capabilities and social focus, the app seems poised to attract even more users in the coming months.
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