Microsoft’s Copilot Usage Report 2025 offers a data-led look at how people interacted with AI over the past year, moving beyond feature announcements to focus on real-world behaviour. Based on an analysis of 37.5 million de-identified conversation summaries, the report maps when users turn to Copilot, what they ask, and how those patterns change across days, months, and contexts. From health-related queries that appear consistently throughout the year to late-night philosophical discussions and seasonal spikes around relationships, the findings show AI becoming part of everyday routines rather than a work-only tool. According to Microsoft, these insights are designed to inform how Copilot evolves, while maintaining strict privacy standards by analysing only high-level topics and intent instead of raw conversations
Health dominates everyday Copilot use
The report shows that health-related conversations remained the most frequent category across the year, especially on mobile devices. Users relied on Copilot for wellness queries, routine health tracking, and general lifestyle guidance at all times of the day. The consistency of this pattern suggests that AI is increasingly being treated as an always-available health reference, particularly in moments where immediacy and privacy matter.
Mobile is the most personal Copilot surface
Mobile usage revealed more intimate and recurring themes compared to desktop interactions. The data indicates that people are more likely to ask sensitive or personal questions on their phones, reinforcing the idea that smartphones have become the primary gateway for AI assistance in daily life rather than just work-related tasks.
Programming and gaming follow a weekly rhythm
In August, programming and gaming conversations showed a clear weekday–weekend split. Coding-related queries peaked during weekdays, while gaming-related discussions rose over weekends. This pattern reflects how users balance productivity and leisure, using Copilot both as a technical helper and as a companion for entertainment planning.
February brings a relationship-focused spike
February recorded a noticeable increase in conversations around relationships and personal growth. Valentine’s Day emerged as a key moment when users sought advice, planning help, and emotional support. This highlights how Copilot is used not just for information, but also for navigating socially significant dates.
Late-night hours prompt deeper questions
The report found that conversations around religion and philosophy rose during late-night and early-morning hours. These sessions contrasted with daytime usage, which leaned more toward practical topics like travel. The timing suggests that users turn to AI during quiet hours for reflection and abstract thinking.
Advice-seeking is growing faster than search
While information lookup remains the most common use case, advice-oriented conversations showed clear growth. Users increasingly ask Copilot for guidance on decisions, relationships, and personal challenges, indicating a shift from transactional search behavior to trust-based interaction.
Copilot is used across life contexts
Usage patterns span health, work, creativity, relationships, and leisure, showing that Copilot is not limited to a single role. The diversity of topics suggests that users see AI as a general-purpose assistant that adapts to different moments rather than a task-specific tool.
Privacy-first analysis underpins the findings
Microsoft notes that the study is based on de-identified summaries of 37.5 million conversations. Only high-level topics and intent were analyzed, with no access to raw conversations. This approach aims to balance insight generation with user privacy.
Insights guide product design decisions
Understanding when and why users turn to Copilot helps inform feature development. Health, creativity, and personal advice emerge as priority areas where reliability and tone matter, shaping how future Copilot experiences are designed and refined.
AI is settling into everyday routines
Overall, the report positions Copilot as a consistent presence in daily life rather than a novelty. From practical daytime tasks to late-night reflection, the data suggests that AI is increasingly embedded into how people plan, think, and seek support throughout the year.
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