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Ixigo bets big on tie-up with PhonePe, eyes market share gain in flights, bus tickets

Payments apps are focusing on a super-app strategy by offering high value to customers and it makes sense for them apps to offer travel as a category, Ixigo's Group CEO Aloke Bajpai has said

July 05, 2024 / 11:56 IST
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Ixigo founders Aloke Bajpai and Rajnish Kumar.
Ixigo founders Aloke Bajpai and Rajnish Kumar.

Travel technology platform Ixigo, which made an impressive market debut less than a month ago, is expecting to onboard more users, especially in the flight and bus businesses after its partnership with digital payments company PhonePe.

While Ixigo powered train bookings on PhonePe, the partnership last month expanded to the flight and bus segment.

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"We see a unique opportunity in the long term for our flights business, given new flight bookers getting added in India every year. Therefore, we are leveraging more distribution channels now," Ixigo's Group CEO Aloke Bajpai said during Q4 and FY24 earnings call on July 4.

"The deal with PhonePe is resulting in the gain of some market share of the flight and buses business for us. We have entered into a similar partnership with Meesho, an ecommerce business."