If you’ve spotted videos claiming that the new iPhone 17 Pro Max in Orange is suddenly turning pink after a quick wipe-down, you’re not alone. The latest colour-shift panic is spreading fast online, and while the phones do seem to change colour in some cases, the real culprit isn’t poor paintwork — it’s how people are cleaning their devices.
Apple has quietly updated its cleaning guidelines, and if you’re someone who loves keeping your phone spotless, this is one update you shouldn’t skip.
Why the Colour Seems to Change
The colour change happens because the iPhone 17 series, along with models like the iPhone 16 Pro and 15 Pro, uses textured matte glass and Ceramic Shield on the back. These materials easily pick up what Apple calls “material transfer,” which is just tiny deposits of colour from your jeans, clothes, bags or anything that rubs against the phone. They can look like scratches or stains, but they’re usually removable with a gentle wipe. On the metal frame, especially the new finishes on the Pro models, natural skin oils can temporarily alter the colour too. So if your bright Orange iPhone starts looking a little pinkish or dull after a long day, it’s completely normal, and a soft, damp cloth is often enough to bring back the original shade.
What Apple Says You Can Use
Apple says there are only a few cleaning products that are completely safe to use on your phone. These include 70% isopropyl alcohol wipes, 75% ethyl alcohol wipes and regular non-bleach disinfectant wipes. These should be used gently and only on the exterior surfaces, followed by a wipe-down with a slightly damp, lint-free cloth to remove any residue. Anything harsher than this can cause problems.
The Products You Should Never Touch Your iPhone With
This is where most people unknowingly damage their phones. Cleaning agents that contain bleach, hydrogen peroxide or any kind of abrasive chemicals can strip off the fingerprint-resistant coating, scratch the glass and even trigger temporary or permanent colour distortion. Compressed air, liquid sprays and submerging your phone in any cleaning solution are also strict no-gos, even if they seem harmless at first.
How to Clean Your iPhone Safely
If you want to keep your iPhone clean without messing with its colour, the safest approach is simple. Turn off your phone, unplug all cables and use a soft, slightly damp cloth for everyday cleaning. Avoid getting moisture into any openings, and wipe the device immediately if it comes into contact with makeup, ink, soap, acidic foods, lotions or dirt. Disinfectant wipes should only be used sparingly and exactly as Apple recommends.
Bottom Line
In the end, your iPhone 17 Pro Max isn’t actually turning pink — it’s reacting to the wrong cleaning habits or everyday residue. A gentle wipe is usually all you need to restore the original colour. Stick to Apple’s recommended methods, avoid harsh chemicals and your Orange finish will stay vibrant and fresh for years.
Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
