Information technology company Infosys on June 12 said it has been ranked among the 100 most valuable brands in the world, for the third consecutive year, by leading marketing data and analytics business Kantar.
“Infosys is ranked as the 74th most valuable brand in the world and ranked as 20th most valuable global B2B (business-to-business) technology brand,” the company said in a release.
Infosys has been recognised for its capabilities in domains like enterprise artificial intelligence (AI) where emerging technologies like generative AI and foundational technologies like cloud. Infosys' investments are paying rich dividends and has nurtured sub-brands such as Infosys Topaz for generative AI-powered solutions and Infosys Cobalt for enterprise cloud.
Infosys’ Chief Marketing Officer Sumit Virmani said that in a tough year of global disruption and volatility, the Bengaluru-based company has delivered its brand promise. “Through the uncertainties, our clients trusted us to help them navigate their next with cutting-edge digital-first, cloud-first and AI-first approach. We remained committed to amplifying human potential and creating the next opportunity for all—people, businesses and communities,” Virmani was quoted as saying in the release.
In preparation for an AI-first future, Infosys has reached almost 12 million people through its digital skilling initiative. This includes learning opportunities created by Springboard, the company’s flagship reskilling programme, with free digital content served globally.
Infosys’ brand ambassadors—tennis icons Rafael Nadal and Iga Świątek—have deepened the brand’s relevance as a digital transformation partner to the world. Nadal and Świątek have helped Infosys in its endeavour in digitally reimagining tennis, through the many brand partnerships it has forged within the ecosystem of the sport including the ATP, Roland Garros, the Australian Open and International Tennis Hall of Fame.
“Kantar BrandZ data shows that Infosys is among the top 6 percent of the most trusted brands in both India and the US. In both markets, Infosys is becoming more relevant to its customers by cementing its positioning as a trusted partner,” Martin Guerrieria, head of Kantar BrandZ, was quoted as saying in the release.
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