How to buy customised Rakhi gift card for your brother using Amazon

This Raksha Bandhan, Amazon is offering more ways to personalise your gifts — including digital gift cards that let you add your own photos and physical gifts that can be customised to suit your brother’s preferences. If you want to make the gifting experience more meaningful without much effort, here’s how you can use Amazon to create a customised Rakhi surprise.

Step 1: Visit Amazon’s Rakhi store
Start by going to Amazon’s Raksha Bandhan store. You can find it by searching “Rakhi store” in the Amazon search bar. The store features a curated selection of Rakhi gift sets, sweets, accessories, and electronics. This year, Amazon is highlighting customisable and combo gifting options for convenience.

Step 2: Choose a personalised gift card
To make your gift feel more personal, select an Amazon Pay digital gift card. You’ll now see an option to upload a photo while customising the card. This can be a childhood memory, a Rakhi throwback, or any photo that adds emotional value. After choosing the design, amount, and image, add a message and select the delivery method — email, SMS, or direct link.

Step 3: Select a physical gift (optional)
Amazon also offers new physical gift card packaging — including envelopes, gift boxes, and even a plantable gift card made from seeded paper. You can combine this with physical items like: