Google wants you to upgrade your Pixel every year for just Rs 3,333 a month: 5 key details
Google has launched a new Pixel Upgrade Program in India that lets users upgrade to the latest Pixel smartphone every year by paying a fixed monthly EMI starting at Rs 3,333. Here’s how the plan works and who it’s for.
A new way to buy premium phones Google has introduced the Pixel Upgrade Program in India, allowing customers to get a new Pixel smartphone every year by paying a fixed monthly EMI starting at Rs 3,333. Instead of holding on to one phone for years or worrying about resale value, users can keep upgrading regularly with predictable monthly costs.
Available now, with key partners The programme is live from today and will run until June 30, 2026. It is being offered in partnership with Cashify, Bajaj Finance and HDFC Bank, and is available across select offline retail stores in India. Google says the goal is to make Pixel ownership easier and less stressful.
How the upgrade cycle works Customers can buy select Pixel models on a 24-month no-cost EMI plan. After paying at least nine EMIs, they become eligible to upgrade to a newer Pixel. Unlike typical exchange schemes, this programme offers an assured buyback, as long as the phone powers on and passes basic functional checks.
No loan closure headache If users choose to upgrade between the 9th and 15th EMI, Cashify credits the remaining loan amount directly to their bank account. This helps close the existing EMI without any pre-closure charges. Customers are then moved to a fresh 24-month no-cost EMI plan for the new Pixel.
More value with bonuses and subscriptions The programme covers the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL and Pixel 10 Pro Fold. Enrolled users also get an exchange bonus of up to Rs 7,000 from Cashify. On top of that, Google is bundling free trials of services like Google AI Pro, Google One Premium, Fitbit Premium and YouTube Premium, depending on the model.
Ankita Chakravarti is a seasoned journalist with nearly a decade of experience in media. She specializes in technology and lifestyle journalism. She has worked with top Indian media houses like India Today, Zee News, The Statesman, and Millennium Post. Her expertise spans tech trends, phone launches, gadget reviews, and entertainment news. Ankita holds a Master's in Journalism and Mass Communication along with a degree in English Literature. She can be reached out at ankita.chakravarti@nw18.com
