Meta, at its annual festival in Mumbai, has unveiled its 2024 Year-in-Review as Indian creators and trends that captured the attention of its users. The popular social media platform revealed some of the most popular trends, reels of 2024.
Indian music goes global: Instagram’s yearly review highlights
Instagram in 2024 saw Indian artists joining forces with international stars, creating a blend of global and regional music. Popular Indian artist Diljit Dosanjh collaborated with Saweetie for the track ‘Khutti,’ while King partnered with Nick Jonas on the song ‘Maan Meri Jaan.’ All of these songs reflected the growing cross-border appeal of Indian music, said Instagram.
The influence of Indian trends also spread globally. The Asoka makeup trend was one such example, with creators in countries like Indonesia, Nigeria, and Slovakia trying it out. Tracks like 'Big Dawgs' and 'Taambdi Chaambdi' achieved global recognition. Moreover, the re-release of films like Rockstar and Laila Majnu brought back memories for many, while the 30th anniversary of Friends was celebrated by global fans on Instagram. Among the new releases, the third season of the series Mirzapur and Panchayat, as well as Laapataa Ladies, received widespread acclaim for its talent and Oscar entry.
Other songs that garnered most views were Tauba Tauba’ from the movie Bad Newz, Aaj Ki Raat from the movie Stree 2 and Nadaaniyan by Akshath Acharya. Sports fans also showcased support for various athletes and teams as prominent events such as The Indian cricket team’s T20 World Cup win and Olympians Manu Bhaker and Neeraj Chopra’s victories earned recognition.
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