A Chennai-based design studio, Crazy Coconut, has created a hand-carved logo of Zoho’s Arattai messaging app on a coconut shell and shared the build video on X as a tribute to the made-in-India platform. The creator described it as a gesture to celebrate a homegrown communication product at a time when Indian alternatives to global messaging platforms are gaining visibility. The clip quickly circulated across X and reached the attention of the product’s creators.
Zoho co-founder Sridhar Vembu reacted to the video with a short message of appreciation, acknowledging the craftsmanship and the sentiment behind the work. The official Arattai handle also responded with a public thank-you, calling the tribute “incredible” and praising the effort.
The response chain gave the video additional reach, prompting more users to engage with it and add comments under the thread.
Sridhar Vembu reacts with appreciation
Zoho co-founder Sridhar Vembu responded directly to the post with a short note that reads, "Beautifully done, thank you", acknowledging the effort. His reply gave the video fresh reach and effectively converted a fan-made tribute into something formally recognised by the company’s leadership.
Arattai’s official handle also replied with a message that read, “Wow! This is incredible. We really appreciate the gesture and the amazing work. Thank you so much for your support!” The creator replied in turn, thanking the team.
The acknowledgement from both the product handle and its co-founder made the gesture part of a broader conversation around Indian software loyalty and community support around platforms that are domestically built and hosted.
Netizens appreciate the effort and add feedback
The comment thread under the post reflected both admiration for the craft and interest in the wider “vocal for local” idea. Users left notes ranging from “Beautiful”, “Excellent”, “Superb” and “Heart-warming to see desi talents come together” to longer comments linking Arattai with MapmyIndia, Rediff and Zoho as proof of local capability.
There were also product-side remarks — some users praised Arattai but asked for interface parity with WhatsApp, while others mentioned that restrictions like screenshot blocking hinder adoption. A few commenters suggested using Zoho Commerce or integrating through ONDC for wider visibility.
Several Tamil replies appreciated the carving in local language, calling it a fine piece of work and extending wishes to both the artist and the app team. Emojis, salute gestures and supportive tags like #MadeInIndia and #DigitalBharat were common through the thread.
The interaction illustrates how user-driven tributes, once acknowledged by founders, often tu
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