India’s tablet market recorded 20% year-on-year and 28% quarter-on-quarter growth in Q2 2025, according to CyberMedia Research. The boom was led by 5G-enabled tablets, which made up 95% of shipments compared to last year — signalling India’s rapid pivot to next-gen connectivity.
Apple retained the top spot with a 30% market share, aided by a 78% quarterly and 10% annual increase in shipments. The newly launched iPad 11 Series accounted for 70% of its Q2 sales, backed by stronger stock availability both online and in stores.
Samsung followed closely with 27% share, growing 15% YoY. Its Galaxy Tab A9 Plus 5G was the main driver, making up 81% of the company’s shipments and appealing to both affordable and enterprise buyers.
Lenovo came third with 16% share, propelled by the Tab K11 and IdeaPad Pro Series — each contributing 15% to its shipments — and solid institutional demand from the education sector. Xiaomi, on the other hand, claimed 15% of the market with a striking 86% YoY growth, led by the Xiaomi Pad 7, which alone accounted for 32% of premium tablet sales. Its value-driven pricing and broader retail reach proved decisive.
Meanwhile, OnePlus posted the fastest growth rate at 95% YoY, securing a 6% share thanks to new product launches that resonated with Indian consumers.
CMR’s Senior Analyst Menka Kumari noted that India’s tablet boom is unfolding along two tracks — value-for-money devices for students, gig workers, and budget buyers, and premium models attracting professionals seeking integration, security, and performance.
Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
