Amazon Prime Video testing AI dubbing to make watching foreign films a whole lot easier

Have you ever skipped watching a critically acclaimed film because it was in a language that you don’t understand, and because it did not have subtitles in English? Well, if you have been in a situation like that, Amazon Prime Video is now testing a new way to fix that, it will use AI to help dub movies and shows into different languages.

Prime Video already has a massive library of movies and TV series from around the world. But the problem is, many of them never get dubbed into other languages. Dubbing—where voice actors record new dialogue in a different language—takes time, effort, and money. So, a lot of great content remains out of reach for people who don’t speak the original language.

To solve this, Prime Video is rolling out AI-aided dubbing for some movies and shows that wouldn’t normally get dubbed. It’s starting small, with 12 titles, including El Cid: La Leyenda, Mi Mamá Lora, and Long Lost. Right now, the AI-assisted dubs will be available in English and Latin American Spanish.

So, how does it work? This isn’t just AI doing all the work. Humans have collaborated with AI to make it possible. The AI helps create the dubbed voices, but professionals check and refine the final product to make sure it sounds natural. The idea is to make more content accessible without sacrificing quality.