Amazon India has officially announced Prime Day 2025, set to be its biggest yet. For the first time ever in the country, the annual shopping event will run for three full days—from 12:00 AM on July 12 to 11:59 PM on July 14. The 72-hour sale promises exclusive product launches, bank offers, fast delivery, and an impressive lineup of entertainment, all specially curated for Prime members.
Prime Day 2025: Key dates and duration
The Prime Day sale will start at midnight on July 12 and continue until 11:59 PM on July 14, giving Prime members three full days to explore new launches, access top deals, and enjoy entertainment benefits. This marks the first time Amazon India has extended the event to 72 hours.
New product launches and early access for Prime members
Prime Day 2025 will see the launch of over 1,600 new products from small and medium businesses (SMBs), alongside more than 400 top Indian and global brands. These include names like Samsung, OnePlus, Intel, iQOO, HP, Asus, Lenovo, Harley Davidson, American Tourister, Boat, and Adidas.
Members can shop from lakhs of sellers, including women entrepreneurs, artisans, and start-ups. Early access to launches and exclusive offers gives Prime subscribers an edge in snagging limited-time deals before stocks run out.
From smartphones and TVs to groceries, fashion, home essentials, and Amazon devices—Prime Day 2025 covers every category. Customers can expect deep discounts, combo offers, and lightning deals throughout the 72-hour period.
In addition, Amazon’s AI-powered assistant Rufus will help shoppers discover and compare products, answer queries, and suggest personalised recommendations in real time.
Bank offers and Amazon Pay savings
Amazon is offering 10% instant savings on payments made using ICICI Bank credit and debit cards, as well as SBI credit cards, including EMI transactions.
Prime members with the Amazon Pay ICICI Bank credit card will benefit from an additional 5% discount and 5% cashback, along with zero joining fees. New cardholders can earn welcome rewards worth up to Rs 3,000, and non-Prime users up to Rs 2,000.
Further, Amazon Pay is offering up to 25% off on flight bookings, 50% off on hotels, and cashback on movie tickets. Users topping up their Amazon Pay balance by Rs 1,000 or more can earn up to Rs 100 cashback instantly.
Amazon Prime membership: How to join Prime
Customers can sign up for Prime with three membership options:
• Rs 1,499/year (full benefits),
• Rs 799/year (Prime Lite – no full streaming),
• Rs 399/year (Prime Shopping Edition – no video/music access).
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