HomeNewsTrendsTravelIn Scotland, taking the traditional and making it new

In Scotland, taking the traditional and making it new

Between women-helmed whiskey startups, the rise in gastronomic tasting menus in middle-of-nowhere settings and the classic tartan pattern’s spike in popularity, Gaelic culture has been rejiggered in a fresh and exciting way.

July 15, 2023 / 13:16 IST
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Tartan, whisky, restaurants in the middle of nowhere — all are being reimagined in newly fashionable “Outlander” territory. (Robert Ormerod/The New York Times)
Tartan, whisky, restaurants in the middle of nowhere — all are being reimagined in newly fashionable “Outlander” territory. (Photos by Robert Ormerod/The New York Times)

Cool-kid chefs turning local bounty into Michelin-worthy dishes, an artisan whiskey boom and a clutch of stylish hotels have helped Scotland shrug off its saturnine image and rebrand as a misty, moody mecca. The cult following of the time-travel television series “Outlander” has added to the patina. Its depiction of Highland clan life, along with stunning locations from Inverness to Edinburgh, has fueled a tourism spike that the National Trust for Scotland refers to as “the Outlander Effect.”

One thing is clear: Between women-helmed whiskey startups, the rise in gastronomic tasting menus in middle-of-nowhere settings and the classic tartan pattern’s spike in popularity, Gaelic culture has been rejiggered in a fresh and exciting way. It’s enough to make closely held traditions relevant to Millennials, Gen Z and people old enough to remember when “Braveheart” came out on the big screen. Here, some of the new Scotland highlights.

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Arbikie Distillery's Rye Scotch (Photo: NYT)

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