Rocketlane, a customer onboarding platform, announced On Wednesday that it raised $18 million (about Rs 133.8 crore) in funding led by Asana investor, 8VC and others. But, that's not why the company has been winning hearts of social media users.
On Thursday, the Chennai-based start-up decided to celebrate the milestone and raise a toast to the team with a song. A rap song.
Titled 'Rocketlane - Our Story so far - ft. Rahul Sridhar', the song raked up a lot of positive reviews on LinkedIn first and as it started winning more hearts, the makers soon shared a Twitter-friendly version.
Twitter has already given the song a thumbs up with VJ and music entrepreneur Nikhil Chinapa joining in the conversation and offering to make Rocketlane's co-founder and CEO Srikrishnan Ganesan do "something cool with the track".
Startup enthusiast Chinmaya Saxena tweeted, "The coolest hiring video I wish I had seen stepping into my 20s. Congratulations team Rocketlane!"
Another Twitter user Navin Madhavan commented, "Awesome news (and video of course). Congratulations Srikrishnan Ganesan and team! New standards for fundraising announcements."
The announcement of the funding that kickstarted the celebrations comes seven months after Rocketlane announced its seed funding round, bringing the total capital invested to USD 21 million, a statement published in Business Standard said.
The funding will be used to expand product offerings, accelerate marketing and grow the Rocketlane team, it added.
"This funding round follows on the back of very strong early customer growth and validates the market pull in the category as well as the clear product leadership position we've established," Ganesan said.
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