The 'Bhai' exchange: Nothing Phone CEO refers to X user as 'bhai', sparks hilarity

Ahead of the launch of Nothing Phone 2a on March 5, CEO Carl Pei is kicking up a storm on social media. It is safe to say that if you are an Indian, you understand the importance that the word “Bhai” has for everyone. “Bhai”, which means brother in English is an emotion and there is no denying that.

So, when Pei referred to an X user as “bhai”, it obviously sent social media users in a tizzy. The incident happened when Nothing India shared a picture of their brand ambassador on X. It was just a closeup of a man’s eye but eagle-eyed netizens were sure that it was none other than Ranveer Singh.

“Why is a brand ambassador needed?” a user named Raman Singh questioned on the post. Responding to that in quirky way, Pei wrote, “Want to sell more phones bhai”.

Subsequently, another user referred to Pei as “bhai” and the it made the CEO change his name to “Carl Bhai” on X.

The official account of Nothing India also changed its handle name to “Nothing India Bhai”. The social media team also shared hilarious “bhai-related” memes that left netizens in splits.